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电子书名称: 关于中国居民分群范式(ChinaVals)的研究(doc23)
所属分类: 消费者行为 下载扣费: 1金币
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责任编辑: shishang 更新时间: 2007-10-29 15:33:45
  

Abstract

 

This study employs research data collected from the lifestyle statements of 70,684 adults' aged 15-64 in 30 main Chinese citIEs in 2001.Our aim was to explore people’s bustling of China by social stratification and lifestyle.

Factors analysis was conducted to test attitudes toward life, and 33-item, 11-factor (Cum Pct 61.38%) were identified. 14 groups were divided into five major social stratification groups after cluster, discriminant (93.7% of original grouped cases correctly classifIEd) and corresponding analysis had been conducted. Social stratification by job, schooling and personal income.

China-Vals structure is built, and accordingly taken as the base model.

 

Keyword

 

14 groups, Lifestyle, Social stratification, China-Vals

                                 

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