达到广告创作目的的4个基础
Effective advertising rewards people’s interest because it is based on distinctive ideas; effective advertising is neither a dull catalogue of attributes nor a shallow array of techniques.

1.  有效的广告能让人们注意是因为其独特的创意；
     有效的广告不会是枯燥的说明，也不会是肤浅的技术罗列。