家乐福销售策略　　

Similarly,in those countries where Carrefour ’s growth is　　

based on a multiple format setup,it was organized so as to　　

best make use of the Group ’s local resources.Hence in　　

　　France　　,the new logistic organization for supermarkets　　

and convenience stores will result in significant economies　　

of scale for both formats.　　

In 　　Brazil　　,the hypermarkets and supermarkets ’manage-　　

ment,procurement and marketing resources were pooled　　

to further boost sales.　　

Wherever the Carrefour Group does business,its stores　　

have further moved its market positioning towards the　　

discount end through a policy of low prices and large-　　

scale promotions.The banners concerned by the con-　　

version to the euro locked in their prices through May　　

2002 and maintened a freeze on own brands over the　　

whole year.In 　　Greece　　,for example,the prices of over　　

1,000 products were frozen and the “budget items　　

prices ”were maintained through December 31.　　

The price positioning was supported by many promo-　　

tional campaigns.In the first half,Carrefour won back　　

market share in 　　Brazil　　 by conducting three short promo-　　

tional campaigns a week.In the second half,the group ’s