第一章、Plan It offers advice on organizing your message, sharpening your focus on what you want to say, and arranging it in a manner that audiences can follow
第二章、Prepare It is a resource for constructing graphic support materials in Freelance Graphics (PowerPoint is also supported). You will find instructions on how to include elements such as text, charts and graphs in a style that will be consistent to all our audiences - an "IBM look," in much the same way that our advertising and marketing materials have a distinct appearance
第三章、Present It offers tips on how to deliver what you've prepared effectively to an audience. Presentations are not about showing a series of slides; they are about you, communicating a message, with visual elements in a supporting role
第四章、Figure out what you're trying to communicate, in its simplest, clearest, most concise form. Write it down, in one sentence. Does it make sense? Does it really cut to the heart of what you need to convey? If not, rewrite it.
第五章、The Pyramid Principle book listed in our recommended reading list is devoted to this method of organization, and it's a useful resource. But the basic idea is really common sense, merely a way of laying out your information so you can arrange and, later on, present it logically
第六章、Let's assume your basic point is: IBM's solution is your best option, because its combination of products and services is integrated and flexible, and because we understand your business challenges
........................................................................................................................................