CASE STUDY
Li Haiyun
Wen Renyi
Zhao Yu
Zhuang Wei
CASE1
（Spain）

Propagandize Focus

Original Goals

Key Focus

Peapod Inc.
Online grocery company in U.S.
Corporation Development
Revenues growth & orders soar
Orders: 93700 in 3rd quarters of 1997, 43700 only during the same period in 1996;
Revenues: 41.6 million in first 9 months in 1997, up by 111% from 19.7 million for the same period in 1996;
Revenues from online marketing services: 3 million to 6 million;
Revenues from member and retail services: 1.8 million(1996) to 3.4 million (1997)
No. of fulfillment centers: 37 more, cover 6.6 million
     household totally.
Problem: still incurred losses, facing the financial
                     problem,why?