优质，麦当劳的品质管理十分严格，食品超过时限，品牌管理                                                                                                                                  就舍弃，使顾客能安心享用赢得信任，建立信誉。 品牌管理                                                                                                                                    服务，包括店铺建筑的快适感、营业时间销售人员                                                                                                                                     的服务态度等在美国，设置小型的游园地，•微笑,是                                                                                                                                     麦当劳的特色，店员面带微笑，活泼开朗与顾客交谈、                                                                                                                              做事，让顾客觉得亲切•清洁，麦当劳要求员工要维护                                                                                                                                清洁，考察各连销店成绩标准，树立麦当劳“清洁”的                                                                                                                                良好形象。品牌管理•快乐，为孩子们安排各项娱乐活动，给他们                                                                                                                               留下快乐难忘的回忆。品牌管理