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名称: BCG面试实例(ppt 27)

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2008-11-4 21:17:54

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BCG面试实例(ppt 27)简介

 实例
Q(应聘者):Well, before I can advise the CEO I need some more information about the situation. First of all, I'm not sure I understand what a "discount retailer" is!

Q:Oh, I see. Then I think it makes sense to structure the problem this way: First, let's understand the competition in the Canadian market and how CanadaCo has become the market leader. Then let's look at the U.S. to understand how USCo has achieved its position. At the end, we can merge the two discussions to understand whether USCo's strength in the U.S. is transferable to the Canadian market.

Q:Are CanadaCo's 500 stores close to the competition's 300 stores, or do they serve different geographic areas?

Q:Do CanadaCo and the competition sell a similar product mix?

Q:Is CanadaCo more profitable just because it has more stores, or does it have higher profits per store?

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