CREATING A CULTUREOF EXCELLENCE
MAIN ISSUES:CULTURAL "ENGINEERING"FUNCTION AND ROLE OF CULTURECHANGING THE CULTURE
INDIVIDUAL AND GROUP BEHAVIOR IN ORGANISATIONSINTRODUCTION TO CORPORATE CULTURE
TOPIC* What is a Corporate Culture and what is its function?* How to establish a strong corporate culture?
OBJECTIVEDevelop understanding for the important role of cultureand for ways to establish a corporate culture
ISSUES* Definition of culture* What determines the content of culture?* Examples of specific generic cultures* Establishing a strong culture ("Cultural Engineering")* Functions of a strong culture* Dysfunctional side-effects of a strong culture
CASE ANALYSIS: BRITISH AIRWAYS
INDIVIDUAL AND GROUP BEHAVIOR IN ORGANISATIONSDefinitions and examples
A WIDE RANGE OF DEFINITIONS
  * A system of beliefs and deep-rooted values* Implicit rules (A. Mills)* The mental programming of the employee's mind (Hofstede)* The character of the organisation* The ideology to serve the collective interests* The way we are used to do things here* The organisation's work ethic (Goshal and Bartlett,1994)
MOST ACCEPTED DEFINITION: SCHEIN, 1985."A pattern of basic assumptions -invented, discovered, or developed bya given group as it learns to cope with its problems of external adaptationand internal integration- that has worked well enough to be considered validand, therefore, to be taught to new members as the correct way to perceive,think and feel in relation to those problems."
ORGANISATIONS WITH AN EXPLICIT CULTURE
  * The Army                               * McDonalds* The Catholic church                  * I.B.M.* The Communist Party                * Grootint* The Mafia                                   * The big banks* The state of Singapore              * Etc.